For Africans, by Africa’s finest entrepreneurs. iLifa Collective – your fashion, beauty & lifestyle destination.
In Sandton, Johannesburg’s hub of glitz and glam, the iLifa Collective by Legacy Retail was born. Envisioned as more than just a retail space, we stand as a dynamic platform where African entrepreneurs have the opportunity to shine on a global stage.
Set within Legacy Retail’s esteemed landscape of iconic five-star hotels and buzzing retail hotspots, the iLifa Collective emerges as a beacon of possibility. Here, on Nelson Mandela Square, the fusion of legacy and innovation ignites as we shape a whole new definition of urban luxury. The name “iLifa” holds a significant meaning – it’s isiXhosa for “inheritance”. It speaks to our mission of nurturing and preserving the cultural wealth of our continent. It’s a nod to the past, a celebration of the present and a promise for the future. We’re all about embracing our roots while carving out a new legacy.
Our journey is one of collaboration and community. We partner with visionary entrepreneurs to amplify their voices and showcase their talents to the world. Be it fashion, beauty or lifestyle, the iLifa Collective urban luxury brands embody the essence of creativity in all its forms. We’re here to spark dreams. We’re here to lift up the next generation of movers and shakers, giving them the platform they need to redefine what luxury means for the modern African.
The iLifa Collective is our stage for the next big thing in African style and innovation.
In the heartbeat of our retail universe lies a powerful commitment: to nurture and empower African entrepreneurship. Here at the iLifa Collective, it’s about championing a movement – a revolution fuelled by the creativity and ingenuity of the African spirit.
From the vibrant threads of African fashion to the cutting-edge innovations of beauty and the soulful experiences of an urban luxury lifestyle, every corner of our space pulsates with the energy of local talent. At iLifa in Fashion, we celebrate the diversity and richness of African design, encompassing traditional prints to contemporary couture. Each garment tells a story, with a narrative of heritage woven into every stitch. Beyond clothing, our iLifa Collective urban luxury brands are equally enthusiastic about spotlighting the latest trends in footwear and accessories.
Beauty, too, is where African talent shines bright. Our beauty offerings mirror the diverse beauty found across the continent, including skincare secrets passed down through generations and the latest trends curated by local influencers. Plus, discover specialised hair care solutions and premium wigs, all waiting to be explored at iLifa in Beauty.
When it comes to iLifa in Lifestyle, we’re all about living it up in true African style. Indulge in a fusion of flavours at our chic restaurants, or sip on the finest wines and whiskies while taking in the stunning cityscape views. Whether it’s a leisurely brunch or a sophisticated evening out, every moment at the iLifa Collective is designed to leave you feeling inspired.
Ushering in a new era of urban luxury
Since our inception in mid-2022, the iLifa Collective has been driven by a distinct purpose. Our journey is marked by a clear vision and mission that guides us every step of the way.
Our mission
At the iLifa Collective, we’re on a mission to redefine urban luxury and celebrate African entrepreneurship in style. We strive to provide a dynamic platform for local talent to thrive, empowering entrepreneurs to showcase their creativity and innovation to the world at large.
Rooted in the Legacy Retail brand, the iLifa Collective is more than just a place to shop – it’s a symbol of endless possibilities for up-and-coming entrepreneurs everywhere. We’re paving the way for African entrepreneurs to succeed, providing them with the tools and support they need to turn their dreams into reality.
Our vision
Our vision at the iLifa Collective is to become the premier destination for urban luxury. We envision a world where African designers and entrepreneurs steal the spotlight on the global stage; where the diversity of African design is recognised and appreciated worldwide.
Fuelled by our passion for retail excellence and guided by values of authenticity, inclusivity and community, we aim to set new standards in urban luxury. Our goal is to inspire and empower the next generation of African leaders and innovators. With Sandton as our home base and Legacy Retail as our foundation, we’re uniquely positioned to make a meaningful impact.